Initially Wilma Fasola wanted to become a detective superintendent. In the end, however, she decided that her thirst for knowledge would be better served by a career in journalism. In the meantime she has worked in this discipline for over 15 years and focuses on a combination of business and lifestyle topics. She finds the articles about brands especially intriguing, because thereâ€™s often more to the topic than meets the eye at first glance.
Rob Melville â€“ The Man with a Dream Job
McLarenâ€™s chief designer speaks about his passion for sharp design and intuitive functionality.
Steinway & Sons â€“ Grand Success
Managing director of Steinway & Sons Europe, Manfred Sitz reveals the secret of the brandâ€™s success: Going with the times while building on traditional foundations. Continue »
The Brander is a publication of the Branders Group